• Brand Identity
    2022

    Located in Collingwood, Victoria, Molly Rose is a small brewery that celebrates the unifying power of beer. Led by founder and brewer Nic Sandery, the brewery produces a diverse range of beers that draw on a deep knowledge of traditional brewing combined with a spirit of creativity and a desire to exceed convention.

    The identity was deliberately kept minimal and graphic to standout from the overly illustrated craft beer market. A nod to Nic’s obsession with brewers yeast, the graphics are a playful representation of the microscopic world of budding yeast and the alchemy of fermentation. The flexibility of the visual identity allows for application across a wide range of brand touch points.

beer packaging design Melbourne Molly Rose Brewing
beer packaging design Melbourne Molly Rose Brewing
beer packaging design Melbourne Molly Rose Brewing
beer packaging design Melbourne Molly Rose Brewing
beer packaging design Melbourne Molly Rose Brewing
beer packaging design Melbourne Molly Rose Brewing
beer packaging design Melbourne Molly Rose Brewing
beer packaging design Melbourne Molly Rose Brewing