• Brand Identity & Packaging
    2019

    Poachers are a specialist smokehouse and winery located in the hills just outside Canberra.
    They are passionate about creating quality products to be shared with family and friends and have been doing so for over 30 years.

    The brand was well loved but needed to evolve from its grass roots beginnings. The re brand included repositioning the wines under the Poachers brand, refreshing the brand identity, packaging design and restaurant collateral.

    Photography by
    Brad Johnston
    Susan Bruce